Strategic Management: An Integrated Approach, Theory & Cases(Original) epub pdf txt mobi 電子書 下載 2024
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著者
齣版者 出版社:華泰文化 訂閱出版社新書快訊 新功能介紹
翻譯者
齣版日期 出版日期:2016/04/01
語言 語言:英文
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發錶於2024-11-18
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圖書描述
This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.
著者信息
作者簡介
Charles W. L. Hill
現職:University of Washington
Melissa A. Schilling
現職:New York University
Gareth R. Jones
現職:University of Lancaster
Strategic Management: An Integrated Approach, Theory & Cases(Original) epub pdf txt mobi 電子書 下載
圖書目錄
PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Ch 2 External Analysis: The Identification of Opportunities and Threats
PART II: THE NATURE OF COMPETITIVE ADVANTAGE
Ch 3 Internal Analysis: Resources and Competitive Advantage
Ch 4 Competitive Advantage Through Functional-Level Strategies
PART III: STRATEGIES
Ch 5 Business-Level Strategy
Ch 6 Business-Level Strategy and the Industry Environment.
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification
PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate, Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy through Organization
PART V: CASES IN STRATEGIC MANAGEMENT
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Strategic Management: An Integrated Approach, Theory & Cases(Original) pdf 下載 epub 下載 txt 下載 mobi 下載 2024
Strategic Management: An Integrated Approach, Theory & Cases(Original) pdf 下載 epub 下載 txt 下載 mobi 下載 2024
Strategic Management: An Integrated Approach, Theory & Cases(Original) epub pdf txt mobi 電子書 下載 2024
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Strategic Management: An Integrated Approach, Theory & Cases(Original) pdf epub mobi txt 下載