Marketing Management:An Asian Perspective(7版) epub pdf txt mobi 電子書 下載 2024

圖書介紹


Marketing Management:An Asian Perspective(7版)


著者
齣版者 出版社:華泰文化 訂閱出版社新書快訊 新功能介紹
翻譯者
齣版日期 出版日期:2017/11/07
語言 語言:英文



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發錶於2024-06-22

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圖書描述

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

著者信息

作者簡介

Philip Kotler


  現職:Northwestern University

Kevin Lane Keller

  現職:Amos Tuck School of Business, Dartmouth College

Swee Hoon Ang

  現職:National University of Singapore

Chin Tiong Tan

  現職:Singapore Management University

Siew Meng Leong

  現職:National University of Singapore Business School
Marketing Management:An Asian Perspective(7版) epub pdf txt mobi 電子書 下載

圖書目錄

PART I: UNDERATANDING MARKETING MANAGEMENT
Ch 1 Defining Marketing for the New Realities  
Ch 2 Developing Marketing Strategies and Plans  

PART II: CAPTURING MARKETING INSIGHTS  
Ch 3 Collecting Information and Forecasting Demand  
Ch 4 Conducting Marketing Research  

PART III: CONNECTING WITH CUSTOMERS  
Ch 5 Creating Customer Value, satisfaction, and Loyalty
Ch 6 Analyzing Consumer Markets
Ch 7 Analyzing Business Markets
Ch 8 Identifying Market Segments and Targets

PART IV: BUILDING STRONG BRANDS
Ch 9 Creating Brand Equity
Ch10 Crafting the Brand Positioning
Ch11 Competitive Dynamics

PART V: SHAPPING THE MARKET OFFERINGS
Ch12 Setting Product Strategy
Ch13 Designing and Managing Services
Ch14 Developing Pricing Strategies and Programs

PART VI: DELIVERING VALUE
Ch15 Designing and Managing Marketing Channels and Value Networks
Ch16 Managing Retailing, Wholesaling, and Logistics

PART VII: COMMUNICATING VALUE
Ch17 Designing and Managing Integrated Marketing Communications
Ch18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Ch19 Managing Digital Communications: Online, Social Media and Mobile
Ch20 Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling

PART VIII: CREATING SUCCESSFUL LONG-TERM GROWTH
Ch21 Introducing New Market Offerings
Ch22 Tapping into Global Markets
Ch23 Managing a Holistic Marketing Organization

圖書序言

圖書試讀

None

Marketing Management:An Asian Perspective(7版) pdf 下載 epub 下載 txt 下載 mobi 下載 2024


Marketing Management:An Asian Perspective(7版) pdf 下載 epub 下載 txt 下載 mobi 下載 2024

Marketing Management:An Asian Perspective(7版) epub pdf txt mobi 電子書 下載 2024




想要找書就要到 灣灣書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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Marketing Management:An Asian Perspective(7版) pdf epub mobi txt 下載


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