圖書描述
說服，往往就在最初的60秒決勝負！
★在說服他人時，總是以「我認為」（in my opinion）開頭，不先介紹事實與資訊的話，對方哪知道你在說什麼？
★能夠表達出好的意見或判斷，才能顯現出一個人的價值；反之，則對這個人的能力產生懷疑。
★如果用英文表達不好，應該要思考的是，究竟是英文不夠流利，還是本身用中文思考就有問題？
說服力，是門說話的藝術，除了需要具備對事實觀察分析，且要輔以同理心，才能說到他人心坎裡，讓對方由衷的信任你。如何在60秒內迅速掌握對話重點，並建立屬於自己的觀點，更是一門大學問。
本書集結作者多年的教學經驗，採用實例讓讀者練習外，並以許多小故事增加趣味，並附上中英對照，除了學習說服力之外，也同時訓練英文口說，是一本無論在演說、談判甚至是辯論上都不可或缺的祕笈。
★在說服他人時，總是以「我認為」（in my opinion）開頭，不先介紹事實與資訊的話，對方哪知道你在說什麼？
★能夠表達出好的意見或判斷，才能顯現出一個人的價值；反之，則對這個人的能力產生懷疑。
★如果用英文表達不好，應該要思考的是，究竟是英文不夠流利，還是本身用中文思考就有問題？
說服力，是門說話的藝術，除了需要具備對事實觀察分析，且要輔以同理心，才能說到他人心坎裡，讓對方由衷的信任你。如何在60秒內迅速掌握對話重點，並建立屬於自己的觀點，更是一門大學問。
本書集結作者多年的教學經驗，採用實例讓讀者練習外，並以許多小故事增加趣味，並附上中英對照，除了學習說服力之外，也同時訓練英文口說，是一本無論在演說、談判甚至是辯論上都不可或缺的祕笈。
著者信息
作者簡介
鄭家捷
美國聖路易大學法律學博士（J.D.）
美國紐約州律師
國立雲林科技大學應用外語系副教授
鄭家捷
美國聖路易大學法律學博士（J.D.）
美國紐約州律師
國立雲林科技大學應用外語系副教授
圖書目錄
Forewords前言
My motivation to write this book我寫這本書的動機
Chapter one第一章
1.Introduction 1. 本書介紹
a.What will this book teach you? a. 這本書會教你什麼？
b.The relation between abilities required on speech, debate and negotiation b.演說、辯論和談判所需能力之間的關係
2.Training on asking questions and exploring possible answers: 2.提出問題與尋找答案的訓練：
a.Differences between the educational purposes of high schools and colleges a. 大學教育與高中教育目的的差異
b.To judge a tree from its fruits b. 由果實來判斷樹的好壞
c.Important notes c.重要提醒
d.Questions: d. 問題
3.Training on giving an opinion 3. 提出意見的訓練
a.The importance of having an opinion a. 意見的重要性
b.How an opinion is formed and challenged b. 意見如何形成與被挑戰
c.Cultural consideration on opinion forming c. 意見形成上的文化考量
Chapter Two第二章
Training on conversation對話的訓練
1.Importance of a conversation 1. 對話的重要性
2.How to make keep a conversation moving 2. 如何使使對話進行
3.Elements of conversation 3. 對話的要件
4.Factors affecting a conversation 4. 影響對話的因素
5.Other notes added for conversation training 5 關於對話訓練的其他要點
Chapter Three 第三章
Speech Training演說訓練
1.Some basic messages for this chapter 1. 關於本章的基本訊息
Formulating Process on Expression表達形成的過程
2.Purpose of Speech 2.演說的目的
What benefit can be procured from speech training? 從演說訓練中可以獲的什麼樣的好處?
What role can does a the purpose do inof a speech play?
演說的目的扮演什麼角色?
3.Facts and interpretation事實與詮釋
a.Observation in a classroom課堂觀察
b.Observation in a classroom
課堂觀察
4. Delivering a Message
訊息傳遞
5. To gain control at the beginning 在開始時候的掌控
6. How to conquer the fear when giving a public speech? 如何克服公開演說場合的恐懼?
7. How to intrigue interest through stories and examples
利用故事還有例子來刺激興趣
8. The benefits of giving a story in at the beginning
在一開始講故事的好處
9. Building up creditability through facts
透過事實建立起可信度
a. Observation in a classroom:
課堂觀察
b. A view in from a class corner of the class 課堂一角
10. Training of beginners對於初學者訓練
11. A note on self-introduction關於自我介紹的一些看法
12. Narration/ Description of facts事實的敘述
13. Further elaboration on the interpretation of facts對於事實解釋部分進一步的闡述
14. The followings are some advice with a few tips based on the past practice from students.
下列事項是依據學生們過去的表現列出以下建議
15. Sample Speech and Writing at the Intermediate Level演說和中級寫作示範
16. Summary摘要
17. Impromptu Speech即席演說
18. Observation in a classroom: 18. 課堂觀察
19. The application of the approaches learned from this chapter:本章方法的適用
Chapter four第四章
Debate辯論
1. Why should we learn debate? 我們為什麼要學習辯論
2. Critical Thinking Resulting from Doubt批判性思考源自於懷疑
3. Training of debate辯論的訓練
a. General composition of an argument辯論的結構
A. Difference between a speech and a debate演說與辯論的差異
B. Refutation反駁
C. Evaluating facts with a standard以標準來檢驗事實
D. Cause and effect in a sentence在一個句子中的因果關係
E. Cause and effect in a paragraph段落中的因果關係
F. Issue and a focal point: 爭議點與中心點
G. Examination of an Argument: 對於辯詞的檢驗
H. Finding out the standard that is applied 找出適用的標準
I. PRACTICE ON THE GMAT ESSAY QUESTIONS GMAT題目練習
J. Method used in reasoning 論理的方法
K. How to form a framework for a debate 如何建立辯論的架構
L. Importance of A Summary and the introduction of IRAC 摘要的重要性以及IRAC介紹
M. Memorandum for argument 辯論備忘錄
N. Preparation and practice on topics for debate 辯論題目的準備與實踐
O. Common Mistakes Made in Writings 寫作上常犯的錯誤
My motivation to write this book我寫這本書的動機
Chapter one第一章
1.Introduction 1. 本書介紹
a.What will this book teach you? a. 這本書會教你什麼？
b.The relation between abilities required on speech, debate and negotiation b.演說、辯論和談判所需能力之間的關係
2.Training on asking questions and exploring possible answers: 2.提出問題與尋找答案的訓練：
a.Differences between the educational purposes of high schools and colleges a. 大學教育與高中教育目的的差異
b.To judge a tree from its fruits b. 由果實來判斷樹的好壞
c.Important notes c.重要提醒
d.Questions: d. 問題
3.Training on giving an opinion 3. 提出意見的訓練
a.The importance of having an opinion a. 意見的重要性
b.How an opinion is formed and challenged b. 意見如何形成與被挑戰
c.Cultural consideration on opinion forming c. 意見形成上的文化考量
Chapter Two第二章
Training on conversation對話的訓練
1.Importance of a conversation 1. 對話的重要性
2.How to make keep a conversation moving 2. 如何使使對話進行
3.Elements of conversation 3. 對話的要件
4.Factors affecting a conversation 4. 影響對話的因素
5.Other notes added for conversation training 5 關於對話訓練的其他要點
Chapter Three 第三章
Speech Training演說訓練
1.Some basic messages for this chapter 1. 關於本章的基本訊息
Formulating Process on Expression表達形成的過程
2.Purpose of Speech 2.演說的目的
What benefit can be procured from speech training? 從演說訓練中可以獲的什麼樣的好處?
What role can does a the purpose do inof a speech play?
演說的目的扮演什麼角色?
3.Facts and interpretation事實與詮釋
a.Observation in a classroom課堂觀察
b.Observation in a classroom
課堂觀察
4. Delivering a Message
訊息傳遞
5. To gain control at the beginning 在開始時候的掌控
6. How to conquer the fear when giving a public speech? 如何克服公開演說場合的恐懼?
7. How to intrigue interest through stories and examples
利用故事還有例子來刺激興趣
8. The benefits of giving a story in at the beginning
在一開始講故事的好處
9. Building up creditability through facts
透過事實建立起可信度
a. Observation in a classroom:
課堂觀察
b. A view in from a class corner of the class 課堂一角
10. Training of beginners對於初學者訓練
11. A note on self-introduction關於自我介紹的一些看法
12. Narration/ Description of facts事實的敘述
13. Further elaboration on the interpretation of facts對於事實解釋部分進一步的闡述
14. The followings are some advice with a few tips based on the past practice from students.
下列事項是依據學生們過去的表現列出以下建議
15. Sample Speech and Writing at the Intermediate Level演說和中級寫作示範
16. Summary摘要
17. Impromptu Speech即席演說
18. Observation in a classroom: 18. 課堂觀察
19. The application of the approaches learned from this chapter:本章方法的適用
Chapter four第四章
Debate辯論
1. Why should we learn debate? 我們為什麼要學習辯論
2. Critical Thinking Resulting from Doubt批判性思考源自於懷疑
3. Training of debate辯論的訓練
a. General composition of an argument辯論的結構
A. Difference between a speech and a debate演說與辯論的差異
B. Refutation反駁
C. Evaluating facts with a standard以標準來檢驗事實
D. Cause and effect in a sentence在一個句子中的因果關係
E. Cause and effect in a paragraph段落中的因果關係
F. Issue and a focal point: 爭議點與中心點
G. Examination of an Argument: 對於辯詞的檢驗
H. Finding out the standard that is applied 找出適用的標準
I. PRACTICE ON THE GMAT ESSAY QUESTIONS GMAT題目練習
J. Method used in reasoning 論理的方法
K. How to form a framework for a debate 如何建立辯論的架構
L. Importance of A Summary and the introduction of IRAC 摘要的重要性以及IRAC介紹
M. Memorandum for argument 辯論備忘錄
N. Preparation and practice on topics for debate 辯論題目的準備與實踐
O. Common Mistakes Made in Writings 寫作上常犯的錯誤
圖書序言
(1) What will this book teach you?
Many books are offered in bookstores regarding speeches and negotiations. They talk about techniques and skills gleaned from theories and practices, illustrated with interesting stories on personal experiences in a bargaining process in the market.
People like to listen to stories and no doubt can be benefitted from the experiences shared by the authors. Can these stories and experiences help to build up negotiating skills required in business? To explore further, can these easy and fast learning skills really help those who have no ability in regard to speaking or analytical thinking?
(1) 這本書會教你什麼？
書店裡有許多關於演說跟談判的書籍，他們從許多學說與實驗中取得的技巧，搭配在市場上討價還價當中的個人經驗的有趣故事，喜歡聽故事的人當然可以從作者的經驗中學到很多，但這些故事跟個人經驗能夠幫忙建立在商場上所需要的談判技術嗎？更進一步地探討，這一些簡單與學習快速的方法能夠真正幫助那些不能夠開口說話也無法分析思考的學習者嗎？
If we view a good negotiator as the person who is able either to reach a good deal or to place himself/his team in a better position through communication, then we no doubt can say that a good negotiator should be a good communicator. In fact, a good negotiator should be someone who is more than a communicator.
Many books are offered in bookstores regarding speeches and negotiations. They talk about techniques and skills gleaned from theories and practices, illustrated with interesting stories on personal experiences in a bargaining process in the market.
People like to listen to stories and no doubt can be benefitted from the experiences shared by the authors. Can these stories and experiences help to build up negotiating skills required in business? To explore further, can these easy and fast learning skills really help those who have no ability in regard to speaking or analytical thinking?
(1) 這本書會教你什麼？
書店裡有許多關於演說跟談判的書籍，他們從許多學說與實驗中取得的技巧，搭配在市場上討價還價當中的個人經驗的有趣故事，喜歡聽故事的人當然可以從作者的經驗中學到很多，但這些故事跟個人經驗能夠幫忙建立在商場上所需要的談判技術嗎？更進一步地探討，這一些簡單與學習快速的方法能夠真正幫助那些不能夠開口說話也無法分析思考的學習者嗎？
If we view a good negotiator as the person who is able either to reach a good deal or to place himself/his team in a better position through communication, then we no doubt can say that a good negotiator should be a good communicator. In fact, a good negotiator should be someone who is more than a communicator.
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