The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
著者信息
作者簡介
Roy A. Cook
現職:Fort Lewis College
Cathy H.C. Hsu
現職:The Hong Kong Polytechnic University
Lorraine L. Taylor
現職:Fort Lewis College
圖書目錄
PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS Ch 1 Introducing the World's Largest Industry, Tourism Ch 2 Marketing to the Traveling Public Ch 3 Delivering Quality Tourism Services Ch 4 Bringing Travelers and Tourism Service Suppliers Together Ch 5 Capturing Technology’s Competitive Advantages
PART II: TOURISM SERVICE SUPPLIERS Ch 6 Transportation Ch 7 Accommodations Ch 8 Food and Beverage Ch 9 Attractions and Entertainment Ch10 Destinations
PART III: THE TOURISM ENVIRONMENT Ch11 Economic and Political Impacts of Tourism Ch12 Environmental and Social/Cultural Impacts of Tourism Ch13 Sustaining Tourism's Benefits Ch14 The Future of Tourism