Entrepreneurship: The Art, Science, and Process for Success 3e epub pdf txt mobi 電子書下載 2024

圖書介紹

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著者

齣版者出版社：華泰文化訂閱出版社新書快訊新功能介紹

翻譯者

齣版日期出版日期：2018/05/16

語言語言：英文

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發錶於2024-05-12

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圖書描述

1.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business.

　　2.Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. By the end of the book, students have crafted their own business plans.

著者信息

作者簡介

Charles E. Bamford

　　現職：University of Notre Dame
　　Duke University

Garry D. Bruton

　　現職：Texas Christian University

Entrepreneurship: The Art, Science, and Process for Success 3e epub pdf txt mobi 電子書下載

圖書目錄

PART I: LAYING THE GROUNDWORK FOR YOUR BUSINESS
Ch 1 The 21st Century Entrepreneur
Ch 2 Individual Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation

PART II: Due Diligence on the Business Idea
Ch 4 External Analysis
Ch 5 Business Mission and Strategy

PART III: ESTABLISHING A FINANCIAL FOUNDATION
Ch 6 Analyzing Cash Flow and Other Financial Information
Ch 7 Financing and Accounting
Ch 8 BUSINESS & Financial Analysis

PART IV: BUILDING THE BUSINESS
Ch 9 Legal Issue With A New Busniess
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations

PART V: Important Issue For Entrepreneurs
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business

PART VI: MINI CASES