圖書描述
This comprehensive textbook offers a real world approach to hotel sales and operations. It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory. In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel. This book outlines the important information and strategies students need to succeed in hotel sales and operations.
著者信息
圖書目錄
Chapter 1:The Foundation of Hotel Sales.
Chapter 2: Hotel Marketing Concepts.
Chapter 3: The Hospitality Sales Process.
Chapter 4: The Hotel Sales Triangle and Action Triangles.
Chapter 5: Sales Operations. Glossary. Index.
Chapter 2: Hotel Marketing Concepts.
Chapter 3: The Hospitality Sales Process.
Chapter 4: The Hotel Sales Triangle and Action Triangles.
Chapter 5: Sales Operations. Glossary. Index.
圖書序言
圖書試讀
None
用户评价
相关图书
本站所有內容均為互聯網搜尋引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 twbook.tinynews.org All Rights Reserved. 灣灣書站 版權所有