Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版) epub pdf txt mobi 電子書下載 2024

圖書介紹

☆☆☆☆☆

著者 Arthur A. Thompson

齣版者華泰文化

翻譯者

齣版日期出版日期：2022/04/01

語言語言：英文

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發錶於2024-11-16

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圖書描述

　　Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

著者信息

作者簡介

Arthur A. Thompson

　　現職：The University of Alabama

Margaret A. Peteraf

　　現職：Dartmouth College

John E. Gamble

　　現職：Texa A&M University-Corpus Christi

A. J. Strickland III

　　現職：The University of Alabama

Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版) epub pdf txt mobi 電子書下載

圖書目錄

PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction

Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership

PART II: CASES IN CRAFTING AND EXECUTING STRATEGY