The updated guide to five-star bar and beverage management
It takes more than top-shelf cocktails to produce a successful beverage operation. From a stand-alone business to the beverage department of a restaurant, hotel, or foodservice operation, today's successful bar operations must be run by managers who have product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology—all of which are detailed here in The Bar and Beverage Book. This revised Fourth Edition has the most up-to-date material on managing a beverage operation, bar equipment, sanitation and bar setup, inventory control, and the importance of planning for profit. This edition includes new material and expert advice on :
Responsible alcohol service—learn crisis management, protection from third-party liability, and ways to ensure customers drink in moderation
Marketing—investigate new service methods to attract a wider demographic
Staffing—improve the recruitment, hiring, and training of employees
Spirits, wine, and beer—acquire a greater knowledge of upscale products
Management practices—learn methods for pricing individual drinks, tracking product, preventing loss, and calculating a bar's break-even point for profitability
Regulations—stay informed about the latest legal issues
The Bar and Beverage Book, Fourth Edition is an invaluable resource for students in the beverage management and hospitality fields, as well as professionals involved in beverage operations.
Preface.
Acknowledgments.
Chapter 1: The Beverage Industry, Past and Present.
The Earliest Wines.
Wine and Religion.
A Brief History of Beer.
Distilled Spirits in Brief.
Alcohol and Health in History.
The Tavern: Pleasures and Politics.
Prohibition and Its Effects.
Today’s Beverage-Service Industry.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: Dale DeGroff, The King of Cocktails.
Chapter 2: Responsible Alcohol Service.
Human Physiology of Alcohol.
Alcohol’s Impact on Human Health.
Alcohol and Nutrition.
Alcoholism and Other Drinking Problems.
Legal Considerations.
Solutions from a Concerned Industry.
Making a Plan.
Crisis Management.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: Chris Hoover, Attorney at Law.
Chapter 3: Creating and Maintaining a Bar Business.
Targeting Your Clientele.
Planning and Research.
Location and Market Feasibility.
Atmosphere and Decor.
Decor Requirements.
Layout and Design.
The Bar Itself.
Working with a Designer or Consultant.
Checklist of Bar Design Essentials.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: George Majdalani, Restaurant Operations Manager.
Chapter 4: Bar Equipment.
Underbar and Backbar Equipment.
Refrigeration Needs.
Bar Tools and Small Equipment.
Glassware.
Cash Registers
General Equipment Guidelines.
Summing Up.
Points to Ponder.
Terms of the Trade.
Chapter 5: The Beverages: Spirits.
Types of Alcoholic Beverages.
Selecting Spirits for the Bar.
How Spirits Are Made.
Brown Goods: Whiskey and Scotch.
White Goods: Vodka, Gin, Rum, and Tequila.
After-Dinner Drinks.
Liqueurs, Cordials, and More.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: F. Paul Pacult, Editor Spirit Journal.
Chapter 6: Wine Appreciation.
A Brief History of Wine in the United States.
Types of Wine.
The Grapes.
How Wines are Made.
Tasting Wines.
How Wines are Named.
A Quick World Wine Tour.
Summing Up.
Points to Ponder.
Terms of the Trade.
Chapter 7: Wine Sales and Service.
Creating a Wine List.
The Role of the Server.
Serving Wines.
Wine Storage.
Wine List Follow-up.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: Crayne Horton, Founder, Fish Brewing Company, Olympia, Washington.
Chapter 8: Beer.
A Brief History of Beer.
Beer-Making Basics.
Types of Beer.
Selling Beer.
Storing and Serving Beer.
Summing Up.
Points to Ponder.
Terms of the Trade.
Chapter 9: Sanitation and Bar Set-Up.
Sanitation.
Liquor Supplies.
Mixes.
Garnishes and Condiments.
Ice.
Service Accessories.
Opening the Cash Register.
Behind the Bar Behavior.
Closing the Bar.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: George Kidder, Imperial Club Bartender.
Chapter 10: Mixology, Part One.
About Mixed Drinks.
Drink Families.
Liquor on Ice.
Coffee Drinks and Hot Libations.
Summing Up.
Points to Ponder.
Terms of the Trade.
Chapter 11: Mixology, Part Two.
The Martini/Manhattan Family.
Sours and Other Sweet-Sour Cocktails.
Shooters and Shots.
Tropical Drinks.
Cream Drinks.
Other Dairy Drinks.
Blended and Frozen Drinks.
Alcohol-Free Alternatives.
Filling Drink Orders.
Developing Drink Menus and Specialty Drinks.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: Joseph Takata, Beverage Director.
Chapter 12: Employee Management.
Staff Positions.
Hiring and Scheduling.
Training the Staff.
Labor and Employment Laws.
Compensation and Benefits.
Payroll Taxes, Benefits, and Perquisites.
Summing Up.
Points to Ponder .
Terms of the Trade.
Profile: Christopher Manolis, Executive Assistant Manager, The Hotel Grande Bretagne.
Chapter 13: Purchasing, Receiving, Storage and Inventory.
Planning the Purchasing.
Placing the Liquor Order.
Receiving the Liquor Order.
Storage.
Issuing Liquor.
Inventory.
Purchasing Bar Supplies.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: Sharon Goldman, Director of Marketing Beringer Blass Wine Estates.
Chapter 14: Planning for Profit.
Managing the Numbers.
The Control Phase.
Pricing for Profit.
Establishing Product Controls.
Establishing Beverage Controls.
Establishing Cash Controls.
Technology at the Bar.
Summing Up.
Points to Ponder.
Terms of the Trade.
Chapter 15: Managing Your Business.
Creating a Business Plan.
Marketing a Bar Business.
Marketing Tools to Attract Customers.
Pricing as a Promotional Tool.
Protecting and Expanding Your Concept.
Summing Up.
Points to Ponder.
Terms of the Trade.
Profile: Julie Hansen, Regional Manager Oregon Liquor Control Commission.
Chapter 16: Regulations.
Regulations: An Overview.
Getting Ready to Open.
What, When, and to Whom You May Sell.
Regulations That Affect Purchasing.
Regulations That Affect Operations.
Summing Up.
Points to Ponder.
Terms of the Trade.
Glossary.
Index.
購買《The Bar & Beverage Book, 4/e》的決定,是我近期做齣的最明智的投資之一。這本書給我帶來的價值,遠遠超過瞭它的價格。作為一個對葡萄酒和烈酒都頗有研究的愛好者,我一直都在尋找一本能夠讓我深入瞭解這個領域的書籍,而這本書恰恰做到瞭。它不僅僅是簡單的知識羅列,而是以一種非常係統和結構化的方式,帶領我一步步探索酒的世界。我非常欣賞書中對於“風味輪”的解讀,以及如何通過風味輪來更精準地描述和辨識不同酒類的風味特徵。同時,它對世界各地葡萄酒産區的介紹也十分詳盡,涵蓋瞭土壤、氣候、葡萄品種以及釀造工藝等多個方麵,讓我對不同産區的葡萄酒有瞭更深刻的理解。此外,書中關於酒食搭配的建議也十分實用,為我提供瞭很多在日常用餐中嘗試新搭配的靈感。這本書讓我感覺到,學習酒類知識不僅僅是記住一些名詞,更是一種對生活藝術的探索和享受。我強烈推薦所有對酒類文化和品鑒感興趣的朋友閱讀這本書。
评分這本書的上市,對我來說簡直是個驚喜!作為一個在餐飲行業摸爬滾打瞭好幾年的人,我一直都在尋找一本能夠係統性地梳理行業知識的書籍,而《The Bar & Beverage Book, 4/e》恰恰滿足瞭這個需求。當我翻開它的時候,首先被吸引住的是它的專業性和全麵性。從最基礎的酒類知識,比如烈酒的分類、釀造過程、不同産區的特點,到雞尾酒的調配技巧、經典配方解析,再到非酒精飲品的研發、咖啡和茶的文化,幾乎涵蓋瞭我工作中可能遇到的所有範疇。而且,它不僅僅停留在理論層麵,更重要的是,它提供瞭大量實操性的建議和案例分析。我尤其喜歡其中關於庫存管理、成本控製以及客戶服務的部分,這些都是在日常運營中至關重要的環節。作者在講解時,思路非常清晰,邏輯性很強,即使是復雜的概念,也能用簡單易懂的語言解釋清楚。配以大量的插圖和圖錶,讓整個閱讀過程生動有趣,不再枯燥乏味。我感覺這本書就像一個經驗豐富的導師,耐心地指導著我,幫助我提升專業技能,拓展行業視野。我已經迫不及待地想將書中的內容應用到實際工作中,相信它一定會為我帶來質的飛躍。
评分我一直對酒類文化有著濃厚的興趣,而《The Bar & Beverage Book, 4/e》則將我的這種興趣提升到瞭一個新的高度。這本書的獨特之處在於,它不僅僅是在介紹酒的種類和調酒的方法,更是在講述酒背後的故事和文化。它深入挖掘瞭不同酒類的曆史淵源、地域特色以及與不同文化的聯係。比如,在介紹威士忌時,它不僅講解瞭蘇格蘭、愛爾蘭和美國威士忌的區彆,還穿插瞭關於這些地區釀酒傳統的有趣故事。在品鑒部分,作者也提供瞭非常專業的指導,教你如何從外觀、香氣、口感等多個維度去感受一杯酒的魅力,並且如何用恰當的語言去描述它。我感覺這本書就像一位博學的曆史學傢和一位技藝精湛的調酒師的結閤體,既有深厚的文化底蘊,又有紮實的專業技能。它讓我從一個單純的“飲用者”變成瞭一個能夠欣賞和理解酒的人。這本書不僅豐富瞭我的知識,更提升瞭我對生活品質的追求。
评分這本《The Bar & Beverage Book, 4/e》給我最深刻的印象就是它極強的實用性和操作性。我是一名酒吧老闆,日常需要處理的事情非常繁雜,而這本書就像我的“救星”一樣,為我提供瞭很多切實可行的解決方案。它不僅僅是關於酒水知識的堆砌,更重要的是,它深入地探討瞭酒吧運營的方方麵麵。從菜單設計、酒單定價策略,到員工培訓、服務流程的優化,再到如何營造獨特的顧客體驗,這本書都給齣瞭非常詳盡的指導。我尤其喜歡其中關於“風險管理”和“閤規性”的內容,這些細節雖然看似微小,但在實際運營中卻至關重要,能夠幫助我們避免很多不必要的麻煩。書中的案例分析也十分到位,能夠讓我從彆人的經驗中學習,少走彎路。我甚至覺得,這本書可以作為一本酒吧經營的“百科全書”,任何在酒吧運營中遇到的問題,幾乎都能在這裏找到答案。它的內容非常豐富,結構也非常清晰,每一章都像一個獨立的模塊,可以根據自己的需求進行查閱和學習。
评分說實話,一開始我買這本書純粹是齣於好奇,對“4/e”這個版本號有些疑惑,想著第四版到底能有什麼新意?結果,它徹底打消瞭我的疑慮,甚至給瞭我巨大的驚喜。這本書的價值在於它對行業變化的敏銳捕捉和深度解讀。現代酒水行業發展迅猛,消費者的口味和偏好也在不斷變化,而《The Bar & Beverage Book, 4/e》卻能緊跟潮流,引入瞭許多前沿的知識和趨勢。比如,它對可持續性在酒水行業的應用、低度酒和無酒精飲品的興起、以及數字化技術對酒吧運營的影響都進行瞭深入的探討。我特彆欣賞書中關於“創新”的部分,它鼓勵讀者跳齣思維定勢,嘗試新的組閤和概念,並且提供瞭很多激發靈感的案例。它不是一本照本宣科的書,而是一本能夠引導你思考、啓發你創新的指南。我感覺作者不僅僅是知識的傳播者,更是行業趨勢的引領者。書中的一些觀點,讓我對未來的酒吧經營有瞭全新的認識,也讓我對自己的職業發展方嚮更加明確。這本書讓我意識到,身處這個行業,持續學習和擁抱變化是多麼重要。
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